Money may not grow on trees, but technological advancements and access to historical customer data are ensuring that money flows through different channels to those who deserve it. While startups have angel investors and seed funds, most individuals rely on banks to get access to financial options. Bengaluru-based MoneyTap lets consumers secure a line of credit up to Rs 5 lakh, with the entire KYC process happening through their mobile app. The company’s name can be interpreted in multiple ways—either as a ‘tap’ that stores money in an underground reservoir for a ‘rainy day’ or the more literal interpretation of money available at the tap of a smartphone button. Let us review MoneyTap in this week’s App Fridays. From left: MoneyTap Founders Kunal Varma, Anuj Kacker and Bala Parthasarathy. Story so far MoneyTap was incorporated in October 2015 by Kunal Verma, Bala Parthasarathy, and Anuj Kacker, all three of whom have previously dabbled in entrepreneurship. Bala co-founded we...